Structured data is a standardized format of providing information about a web page to search engines. By using structured data, search engines can better understand the content and context of your website and its pages, which can lead to more accurate and relevant search results for users.
Improved search visibility: Structured data can help your website appear in rich snippets, which are more prominent and visually appealing in search results, which can lead to more clicks and traffic.
Increased click-through rates: By providing more information about your website’s content and products, structured data can make your website more appealing to users, which can lead to higher click-through rates.
Better user experience: Structured data helps search engines understand the context of your website and its pages, which can lead to more relevant search results for users, improving their experience and satisfaction with your website.
Enhanced mobile experience: Structured data can help your website appear in rich results on mobile devices, which can improve the mobile user experience.
Using structured data on your website can improve your search engine visibility, increase click-through rates, improve the user experience, and enhance the mobile experience.