Press releases still matter to SEO because they can provide valuable backlinks and help boost a website’s ranking on search engine results pages (SERPs). When a press release is picked up by a major news outlet, it can create a lot of exposure for a website and its content. A press release can also help increase a website’s domain authority, which is a key metric used by search engines to determine a page’s relevance. Additionally, press releases can help generate more organic traffic to a website, which can lead to an increase in website conversions.

Backlinks: Press releases often contain links to a company’s website or landing page, which can help improve its search engine ranking. Backlinks from reputable sources, such as news outlets or industry publications, signal to search engines that a website is trustworthy and credible.

Brand exposure: Press releases can help increase brand exposure and awareness, which can lead to more website traffic and higher search engine ranking. When a press release is distributed to media outlets, it can reach a wider audience, including potential customers and clients.

Keyword optimization: Press releases can also help improve keyword optimization, which is an important factor in SEO. By including relevant keywords and phrases in the press release, it can help a website rank higher in search engine results pages (SERPs) for those keywords.

Social signals: When a press release is shared on social media, it can help generate social signals, such as likes, shares, and comments. Social signals are becoming increasingly important in SEO, as they indicate to search engines that a website is popular and engaging.

Press releases are still a relevant tool for SEO because they can help improve backlinks, brand exposure, keyword optimization, and social signals. By creating high-quality press releases and distributing them through reputable channels, a company can boost its SEO efforts and drive traffic to its website.