Authority is a key factor in improving a website’s SEO rankings in Google. Google wants to make sure that the websites that it recommends to its users are trustworthy, authoritative sources of information. As a result, it looks at a number of factors to determine a website’s level of authority, including backlinks, content, and social media presence.
Backlinks are links from other websites to your website. Google views these links as a sign that other websites trust your content and view you as an authoritative source. This will lead to higher rankings for your website in search engine results.
Content is also important for improving your SEO rankings. Google looks at the quality of the content on your website and the number of times it has been shared on social media. Content that is well-written, informative, and relevant to your website’s topic will help boost your SEO rankings.
Finally, social media presence is an important factor in increasing your Google SEO rankings. When people share your content on social media, it shows Google that your website has a strong following and is seen as an authoritative source of information. Social media presence also helps to increase backlinks, which will further boost your SEO rankings.
