Structured data is information that is organized in a format that is easily readable, searchable, and processable by machines. It is typically organized as tables, fields, or columns and rows in a relational database, or as XML or JSON documents. Structured data is a key component of most modern data management systems, and is used to power search, analytics, and artificial intelligence applications.

By adding structured data to a website’s pages, search engines like Google can better understand the content and context of the information on the page. This, in turn, can help search engines provide more relevant and useful search results for users.

Structured data can be used to provide information about a wide range of content types, including products, recipes, events, organizations, and more. Some examples of structured data include product names and descriptions, prices, ratings, and reviews.

Structured data can be implemented on a website using a variety of formats, including Microdata, RDFa, and JSON-LD. JSON-LD is the recommended format by Google, as it is easy to implement and can be included directly in the HTML code of a page.

Overall, implementing structured data on a website can help improve its visibility in search results and provide a better user experience for search engine users.