Search volume refers to the number of times a particular keyword or search term is entered into a search engine over a period of time, typically measured in months or years. Search volume can be a valuable metric for businesses and marketers as it provides insight into how popular a particular search term is and how many people are potentially interested in that topic.

Search volume data can be obtained from various sources, including search engine data providers like Google Ads Keyword Planner, SEMrush, Ahrefs, and Moz. These tools can provide search volume data for specific keywords and help identify new keywords to target.

Businesses and marketers can use search volume data to identify which keywords are most popular and relevant to their target audience, and then optimize their website and content around those keywords. By targeting high-volume keywords, businesses can potentially attract more traffic to their website and increase their online visibility.

It’s important to note that high search volume doesn’t necessarily mean high quality traffic or high conversion rates. It’s important to consider the intent behind the search and whether the traffic from that keyword is relevant to your business or not. In general, it’s best to target keywords that have a good balance of search volume and relevance to your business.