Link juice is a term used in SEO (Search Engine Optimization) that refers to the value or authority that is passed from one website to another through links. When a website links to another website, it is essentially saying “this website is useful and valuable” and passing some of its own authority to the linked website.
The amount of link juice passed from one website to another depends on various factors, such as the authority of the linking website, the relevancy of the content on the linking website to the content on the linked website, and the number of other links on the linking website.
Receiving link juice from high-quality and relevant websites can have a positive impact on a website’s search engine rankings, as search engines consider backlinks as a signal of a website’s authority and popularity. However, it’s important to note that not all backlinks are equal in terms of their value, and some low-quality or irrelevant backlinks can actually harm a website’s search engine rankings.
