Search intent refers to the goal that a person has when performing a search online. Understanding search intent is important for businesses because it helps them to effectively target their audience and create content that meets their needs. It also helps businesses to better understand the context of a search query so that they can provide more relevant results.

To leverage search intent, businesses should create content that is tailored to the needs of their audience. They should also ensure that their content is optimized for the relevant keywords so that it will appear in the search engine results page (SERP). Additionally, businesses should use analytics tools to track search queries and measure the effectiveness of their content. This will help them to understand which types of content are most successful in meeting the needs of their audience and make changes accordingly. Finally, businesses should use search engine advertising to target users who are searching for specific terms. By doing this, businesses can ensure that their content is seen by the people who are most likely to be interested in it.