Google Search Console is a free tool that can help website owners and marketers increase their website traffic. It provides detailed reports on keyword rankings, website structure, and website performance. It also allows users to submit sitemaps, view crawl errors, and do other SEO-related tasks. With Google Search Console, users can identify and analyze keywords that are driving traffic to their website, optimize their website content, and measure the effectiveness of their SEO efforts.

Submit your sitemap: Submitting your sitemap to Google Search Console allows Google to easily discover and index all of the pages on your website. This can help improve your website’s visibility in search results and increase traffic.

Monitor search queries: Google Search Console allows you to see which search queries are driving traffic to your website. This can help you identify popular topics and keywords that you can focus on to attract even more traffic.

Identify crawl errors: Crawl errors occur when Googlebot encounters a problem when trying to crawl and index your website. Google Search Console can help you identify these errors and fix them, which can improve your website’s visibility in search results.

Monitor backlinks: Backlinks are an important factor in SEO, and Google Search Console allows you to see which websites are linking to your website. This can help you identify link-building opportunities and improve your website’s authority and ranking in search results.

Optimize content: Google Search Console provides insights into which pages on your website are receiving the most impressions and clicks in search results. This can help you identify opportunities to optimize your content and improve your website’s click-through rate.

You can gain valuable insights into your website’s performance in search results and identify opportunities to improve your SEO strategy and attract more traffic to your website.