Search traffic refers to the number of visitors to your website who arrive via search engines, such as Google, Bing, and Yahoo. This traffic is generated when users search for keywords or phrases related to your website’s content, and then click on one of your website’s links in the search engine results page (SERP).

Search traffic is an important metric for businesses and website owners as it can help them understand how their website is performing in search engines and how much traffic is being generated through organic search. By analyzing search traffic data, businesses can identify trends and patterns in user behavior, and make informed decisions about their SEO and content strategies.

There are two main types of search traffic: organic search traffic and paid search traffic.

Organic search traffic: This refers to traffic that comes from unpaid search engine results. It is generated when users click on your website’s links in the search engine results page (SERP) after conducting a search for relevant keywords or phrases. Organic search traffic is considered to be high quality traffic because users have actively searched for a particular topic or product and are more likely to convert into customers.

Paid search traffic: This refers to traffic that comes from paid advertising, such as Google Ads or Bing Ads. Paid search traffic is generated when users click on your website’s ads that appear at the top of the search engine results page (SERP) after conducting a search for relevant keywords or phrases. Paid search traffic can be a quick way to generate traffic to your website, but it can also be expensive, and the quality of traffic may be lower compared to organic search traffic.

Search traffic is important for businesses and website owners as it can help them identify opportunities to improve their SEO and content strategies, and ultimately drive more high-quality traffic to their website. By analyzing search traffic data, businesses can identify which keywords are generating the most traffic and conversions, and make informed decisions about their SEO and content strategies.