Google News uses a variety of criteria to rank stories in its news results. It looks at both the topical relevance of a story, as well as its timeliness. With relevance, Google News looks at topics mentioned in the article, as well as the general subject of the story. It also looks at the source of the story, and how well-known the source is. With timeliness, it looks at how recent the article is and how quickly the story is being updated. In addition, Google News may also consider how much attention the story is getting on social media and other websites. It also looks at how many other outlets are covering the same story. All of these factors help Google News determine the best story to show at the top of its rankings.
Freshness: Google favors recent and up-to-date news articles, as they are more likely to be relevant to current events. Therefore, articles that are published more recently are more likely to rank higher in Google News.
Relevance: Google uses natural language processing (NLP) technology to determine the relevance of an article to a particular topic. The algorithm also considers the location of the user and the language used in the article.
Authority: Google considers the authority of the news source when ranking articles. Factors such as the credibility of the publisher, the number of links to the publisher’s site, and the publisher’s history of producing high-quality content are taken into account.
User engagement: Google also looks at how users interact with news articles to determine their ranking. Metrics such as the number of clicks, likes, and shares, as well as the length of time users spend reading an article, are considered.
Originality: Google prefers original news content that is not copied from other sources. Therefore, publishers who produce original content are more likely to rank higher in Google News.
Multimedia: Articles that include multimedia elements such as images, videos, and infographics are more likely to rank higher in Google News. This is because multimedia elements make the article more engaging and interesting to readers.
Optimizing news content for these factors, publishers can increase their chances of ranking higher in Google News and driving more traffic to their websites.
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