Social media marketing is the process of creating, publishing, and engaging with content on social media platforms in order to achieve marketing and branding goals. It includes activities such as creating content, managing posts, responding to comments, and engaging with followers.

Social media marketing aims to build brand awareness, increase website traffic, generate leads, and drive conversions by leveraging the reach and engagement potential of social media platforms. It allows businesses to reach their target audience where they spend most of their time online, and to establish a connection with them through authentic and engaging content.

Social media marketing also offers opportunities for customer service, reputation management, and community building. By actively engaging with customers on social media, businesses can address their concerns, respond to feedback, and establish a loyal following.

Overall, social media marketing has become an essential component of a successful digital marketing strategy, and its importance is only expected to grow in the coming years.