Offline conversions in Google Ads refer to actions taken by customers that are not directly trackable online, such as phone calls, in-store purchases, or form submissions. By setting up offline conversion tracking in Google Ads, you can measure the impact of your online advertising campaigns on these offline conversions.

Set up conversion tracking: Before you can track offline conversions, you need to have conversion tracking set up in Google Ads. To do this, go to the “Tools & Settings” menu and select “Conversions.” Then, click the “+ Conversion” button to create a new conversion action.

Choose conversion type: When creating a new conversion action, choose the “Offline” option for the conversion source. You can then choose the type of offline conversion you want to track, such as phone calls or store visits.

Set up conversion tracking method: Once you’ve selected the type of offline conversion you want to track, you need to choose a method for tracking it. There are several options available, such as importing offline conversions from a file or using a third-party provider.

Upload conversion data: Depending on the tracking method you’ve chosen, you may need to upload conversion data to Google Ads manually. This can be done using a CSV or Excel file.

Test conversion tracking: After you’ve set up your conversion tracking, it’s important to test it to make sure it’s working correctly. You can do this by placing a test conversion and checking to see if it appears in your Google Ads account.

You can set up offline conversion tracking in Google Ads and gain valuable insights into the impact of your online advertising campaigns on offline customer behavior.