Meta tags are HTML elements that provide information about a web page to search engines and website visitors. There are several types of meta tags, but the most important ones for SEO are title tags and meta descriptions.
Title Tags:
Title tags are the HTML elements that define the page title that appears in search engine results pages (SERPs) as a clickable link. It should accurately describe the content of the page and include the targeted keyword for that page. The ideal length for title tags is 50-60 characters.
Meta Descriptions:
Meta descriptions are HTML tags that provide a brief summary of the content of a web page. They appear in search engine results pages (SERPs) under the page title and URL. The ideal length for meta descriptions is 155-160 characters. They should accurately reflect the content of the page, include the targeted keyword, and be compelling enough to encourage users to click through to the page.
Other Types of Meta Tags:
Other types of meta tags include meta keywords, which were once important for SEO but are no longer used by search engines due to keyword stuffing. Other types include robots tags, which tell search engines which pages to crawl and index, and canonical tags, which tell search engines which page is the original version of duplicate content.
In summary, using optimized title tags and meta descriptions can improve the visibility and click-through rate of a website’s pages in search engine results pages (SERPs) and increase the likelihood of attracting more traffic to the website.
