Google My Business is a free tool that allows businesses to manage their online presence across Google, including Google Search and Google Maps.
Sign up: The first step is to sign up for a Google My Business account. This involves creating a Google account and verifying your business information, such as your business name, address, and phone number.
Add business information: Once your account is set up, you can add your business information, including your hours of operation, website, and photos. This information will be displayed on your Google My Business listing, which appears in Google Search and Google Maps.
Manage reviews: Google My Business allows customers to leave reviews about your business, and it’s important to monitor and respond to these reviews. Positive reviews can help to attract new customers, while negative reviews can be an opportunity to address customer concerns and improve your business.
Post updates: Google My Business allows you to post updates, such as events, promotions, and new products or services. These updates can appear in Google Search and Google Maps and can help to attract customers to your business.
Use insights: Google My Business provides insights into how customers are interacting with your listing, including how many people are viewing your listing, where they’re coming from, and what actions they’re taking, such as visiting your website or requesting directions.
Businesses can improve their online visibility, attract new customers, and manage their online reputation. It’s important to regularly update your listing, respond to reviews, and use insights to optimize your listing for the best results.
