Webedelic
How to Compare Email Open Rates and Clickthrough Rates

Email open rates and clickthrough rates are two important metrics that can help you measure the effectiveness of your email marketing campaigns.

Define Your Benchmarks: Start by defining your benchmarks for both open rates and clickthrough rates. This will help you determine whether your email marketing campaigns are performing well or need improvement. Industry benchmarks for open rates and clickthrough rates can vary depending on your industry and target audience.

Calculate Open Rates: To calculate your open rates, divide the number of unique opens by the number of delivered emails, and multiply the result by 100. For example, if you sent 1,000 emails and 200 were opened, your open rate would be 20%.

Calculate Clickthrough Rates: To calculate your clickthrough rates, divide the number of clicks by the number of delivered emails, and multiply the result by 100. For example, if you sent 1,000 emails and 50 were clicked, your clickthrough rate would be 5%.

Compare Results: Once you have calculated your open rates and clickthrough rates, compare the results against your benchmarks. If your open rates are high but your clickthrough rates are low, it could mean that your subject line and preview text are effective in getting people to open your emails, but your email content or call-to-action may not be compelling enough.

Identify Areas for Improvement: Use your results to identify areas for improvement in your email marketing campaigns. Experiment with different subject lines, email content, and calls-to-action to see what resonates best with your audience.

Comparing your email open rates and clickthrough rates, you can gain insights into how your email marketing campaigns are performing and make data-driven decisions to improve their effectiveness.




Awards
Recognition
Contact
Webedelic

    Phone: (702) 258-1546

    certified_google_gray

    soc_instagram
    soc_twitter
    soc_fb
    My husband and I have worked with Webedelic for over 6 years. He is by far the best and most attentive webmaster we have ever worked with over the years. We highly recommend him!

    - Mary Ann W.

    5.0
    2022-08-26T18:12:50+00:00

    - Mary Ann W.

    My husband and I have worked with Webedelic for over 6 years. He is by far the best and most attentive webmaster we have ever worked with over the years. We highly recommend him!
    Affordable, courteous and knowledgeable

    - Post P.

    5.0
    2022-08-26T18:10:51+00:00

    - Post P.

    Affordable, courteous and knowledgeable
    Webedelic is an easy to work with, extremely knowledgeable company that works with you to make sure your website is not only well designed, but also does search engine optimization to make sure your website is seen. Great company!!

    - Patti M.

    5.0
    2022-08-26T18:12:16+00:00

    - Patti M.

    Webedelic is an easy to work with, extremely knowledgeable company that works with you to make sure your website is not only well designed, but also does search engine optimization to make sure your website is seen. Great company!!
    Very honest and knowledgeable. I would trust no other company.

    - Ava R.

    5.0
    2022-08-26T18:13:46+00:00

    - Ava R.

    Very honest and knowledgeable. I would trust no other company.
    We have been working with Webedelic for years. They are very knowledgeable and appreciate their honesty and integrity.

    - DTU

    5.0
    2022-08-26T18:14:05+00:00

    - DTU

    We have been working with Webedelic for years. They are very knowledgeable and appreciate their honesty and integrity.
    I wouldn't use anyone else. Always super responsive, knowledgable and available. After being steered wrong so many times, I will never let go of Webedelic.

    - S Toresi

    5.0
    2022-08-26T18:13:25+00:00

    - S Toresi

    I wouldn't use anyone else. Always super responsive, knowledgable and available. After being steered wrong so many times, I will never let go of Webedelic.
    Webedelic is great! Their creativity and experience really shined when they designed my business website. I thought it was going to be a difficult process, but they made it so simple for me and I'm already getting business! They really know what they are doing and take the time to offer advice. Thank you, Webedelic!

    - Sign K.

    5.0
    2022-08-26T18:11:10+00:00

    - Sign K.

    Webedelic is great! Their creativity and experience really shined when they designed my business website. I thought it was going to be a difficult process, but they made it so simple for me and I'm already getting business! They really know what they are doing and take the time to offer advice. Thank you, Webedelic!
    Great designer, trustworthy and would never use another firm

    - Jerry Z.

    5.0
    2022-08-26T18:14:24+00:00

    - Jerry Z.

    Great designer, trustworthy and would never use another firm
    Very knowledgable and willing to explain so I understand. Everything made very easy.

    - Steve T.

    5.0
    2022-08-26T18:15:15+00:00

    - Steve T.

    Very knowledgable and willing to explain so I understand. Everything made very easy.
    5
    9

    ©2024 Webedelic Web Development and Marketing