Google’s updated search quality refers to the way Google evaluates and ranks websites and pages based on their relevance and usefulness to users. Google uses a variety of algorithms and factors to determine search quality, including page content, links, user behavior, and other signals.

In 2021, Google released a core algorithm update that focused on improving search quality by emphasizing factors such as expertise, authoritativeness, and trustworthiness (E-A-T). This update was intended to help users find more reliable and trustworthy content, particularly for searches related to health, finance, and other sensitive topics.

Other updates and changes to Google’s search quality algorithms occur regularly, as the company works to improve the search experience and ensure that users are able to find the information they need quickly and easily. Website owners and SEO professionals must stay up-to-date on these changes and adapt their strategies accordingly to maintain or improve their search rankings.