Google’s search algorithm is a complex set of algorithms and processes that are used to determine the relevance and ranking of webpages in the search engine results pages (SERPs). The algorithm is constantly being updated and refined to provide the best possible results for users.

Google’s search algorithm is based on a variety of factors, including the content of a webpage, the quality of the content, the structure of the page, the number of other websites linking to the page, and the relevance of the page to the search query. Google also uses its Knowledge Graph to help determine the relevance and ranking of webpages.

For SEOs, understanding and optimizing for Google’s search algorithm is essential. SEOs need to ensure that their content is relevant, well-structured, and of high quality, as well as have other websites linking to the page in order to improve its ranking. It’s also important to keep up to date with any changes to the algorithm, as Google makes updates on a regular basis.

Google’s search algorithm is complex and ever-changing, but understanding and optimizing for it is key to achieving success in SEO.