Google’s search algorithm and ranking system are the complex algorithms and formulas used by Google to determine the relevance and importance of websites and web pages for particular search queries. Google uses a wide range of factors and signals to determine rankings, including keyword usage, page content, backlinks, user experience, site speed, and many others.

The ranking system is the set of rules and criteria used by Google to determine the order of search results. Google’s ranking system is constantly evolving, and the company updates its algorithms regularly to provide more relevant and high-quality search results for users.

Google’s search algorithm and ranking system are closely guarded secrets, and Google does not disclose the specific details of how they work. However, SEO professionals and webmasters can use a variety of tools and techniques to optimize their websites and improve their search rankings, based on best practices and insights gleaned from Google’s updates and announcements.