The SEO techs at Google have devised over 200 signals that go into determining which websites deserve a place on the first page of their results pages.

Google uses a complex algorithm that takes into account over 200 signals to determine which websites deserve to be displayed on the first page of their search results pages. These signals include factors such as the relevance and quality of the content on the website, the website’s authority and trustworthiness, user experience, and technical factors such as page speed, mobile-friendliness, and structured data.

Some of the most important signals that Google considers when ranking websites include:

• Content quality and relevance: Google prioritizes websites that provide high-quality, relevant, and useful content that meets the needs of searchers.
• Backlinks: Google considers the number and quality of backlinks to a website as a signal of its authority and trustworthiness.
• User experience: Google prioritizes websites that provide a positive user experience, including factors such as website speed, mobile-friendliness, and ease of navigation.
• Technical factors: Google considers technical factors such as structured data, website security, and page speed when ranking websites.

It’s important to note that Google’s algorithm is constantly evolving, and the importance of different signals can change over time. As a result, it’s important for website owners and SEO professionals to stay up-to-date on the latest best practices for optimizing their websites for search engines.