It helps webmasters monitor and maintain their website’s presence in Google Search results. It provides detailed reports about a website’s search performance, such as which keywords are driving traffic to the site, which pages are receiving the most impressions and clicks from search results, and more. Google Search Console also provides tools to help webmasters diagnose issues with their websites, such as crawling errors and indexing problems.

Performance reports: You can view data on how your website is performing in search results, including impressions, clicks, and average position.

Index coverage: You can check the indexing status of your website’s pages and ensure that they are being properly crawled and indexed by Google.

URL inspection: You can check individual pages on your website to see how they appear in search results and identify any issues that may be impacting their visibility.

Sitemap submission: You can submit a sitemap of your website to Google to help them crawl and index your pages more efficiently.

Security issues: Google Search Console can alert you to any security issues on your website, such as malware or hacking attempts.

Overall, Google Search Console is a powerful tool that can help you improve your website’s search engine performance and drive more organic traffic to your site. It is important to regularly monitor and utilize the insights provided by this tool to ensure the best results for your website.