There are numerous free SEO tools available that can help website owners and marketers improve their website’s search engine rankings and attract more traffic.

Google Analytics: This tool allows you to track website traffic, visitor behavior, and user engagement. To use it, you need to set up an account and add a tracking code to your website. Once set up, you can access data and insights on your website’s performance and use this data to make informed decisions on content strategy and identify areas of improvement.

Google Search Console: This tool provides data and insights on your website’s search performance, including search queries, click-through rates, and search engine impressions. To use it, you need to add and verify your website in the console. Once set up, you can access data on your website’s performance and identify technical issues that may be hindering your website’s performance.

Yoast SEO: This WordPress plugin provides on-page SEO analysis and optimization recommendations for blog posts, including meta descriptions, keyword usage, and readability. To use it, you need to install and activate the plugin on your WordPress website. Once installed, you can use it to optimize your blog posts for search engines.

Google Keyword Planner: This tool helps identify high-value keywords and phrases that can be used to optimize website content for search engines. To use it, you need to create a Google Ads account and access the Keyword Planner tool. Once set up, you can enter keywords related to your website and get data on search volume, competition, and suggested bid for each keyword.

Moz Link Explorer: This tool allows you to analyze your website’s backlinks and identify areas for improvement. To use it, you need to sign up for a free Moz account and enter your website’s URL in the Link Explorer tool. Once set up, you can access data on your website’s backlinks and use this data to identify areas for improvement.

Website owners and marketers can optimize their website’s content, identify technical issues, and improve their search engine rankings, driving more traffic to their website. It’s important to choose the right SEO tools for your specific needs and budget and use them regularly to track and improve your website’s performance.