A flat fee pay per click (PPC) model is a pricing structure used in digital advertising, where the advertiser pays a fixed amount per click on an ad, regardless of the ad’s performance. In this model, the advertiser agrees to pay a fixed fee per click, irrespective of the number of clicks or the amount of traffic generated.

This pricing model is different from the traditional PPC model, where advertisers bid for ad placement, and pay for each click on their ad based on the bid amount and the ad’s relevance to the search query. In the traditional PPC model, the cost per click (CPC) can vary based on several factors, such as the level of competition for the ad space, the ad’s quality score, and the relevance of the ad to the search query.

In the flat fee PPC model, the advertiser pays a predetermined amount for each click, regardless of these factors. This model can provide advertisers with more predictability in their advertising costs and can be suitable for businesses that have a fixed advertising budget or want to avoid bidding wars for ad placement.