Webedelic
Earned Media VS Paid Media VS Earned Media

Owned, earned, and paid media are three different types of media channels that businesses can use to promote their website and reach their target audience.

Owned media refers to the content and channels that a business owns and controls, such as their website, social media accounts, and email list. This includes any content created and published by the business, such as blog posts, product descriptions, and images.

Earned media refers to the publicity and promotion that a business receives through third-party channels, such as media coverage, customer reviews, and social media mentions. This type of media is often seen as more trustworthy and credible than paid media, as it is generated by external sources.

Paid media refers to the advertising and promotion that a business pays for, such as Google Ads, social media ads, and sponsored content. This type of media can be highly targeted and effective, but it is often seen as less credible than earned media.

Each type of media has its own advantages and disadvantages. Owned media provides complete control over content and messaging but may be limited in its reach. Earned media is often seen as more trustworthy and credible but can be difficult to generate and manage. Paid media offers immediate results and precise targeting but can be expensive and less authentic.

To promote a business’s website, it is important to have a balanced approach that incorporates all three types of media. Owned media provides the foundation for building a strong online presence, while earned media can help to build trust and credibility. Paid media can be used to increase visibility and reach new audiences.

The right mix of owned, earned, and paid media will depend on the goals and resources of the business. It is important to consider the target audience, budget, and desired outcomes when developing a media strategy for promoting a business’s website.




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    Great designer, trustworthy and would never use another firm

    - Jerry Z.

    5.0
    2022-08-26T18:14:24+00:00

    - Jerry Z.

    Great designer, trustworthy and would never use another firm
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    5.0
    2022-08-26T18:13:25+00:00

    - S Toresi

    I wouldn't use anyone else. Always super responsive, knowledgable and available. After being steered wrong so many times, I will never let go of Webedelic.
    Very knowledgable and willing to explain so I understand. Everything made very easy.

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    5.0
    2022-08-26T18:15:15+00:00

    - Steve T.

    Very knowledgable and willing to explain so I understand. Everything made very easy.
    Affordable, courteous and knowledgeable

    - Post P.

    5.0
    2022-08-26T18:10:51+00:00

    - Post P.

    Affordable, courteous and knowledgeable
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    5.0
    2022-08-26T18:12:50+00:00

    - Mary Ann W.

    My husband and I have worked with Webedelic for over 6 years. He is by far the best and most attentive webmaster we have ever worked with over the years. We highly recommend him!
    We have been working with Webedelic for years. They are very knowledgeable and appreciate their honesty and integrity.

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    5.0
    2022-08-26T18:14:05+00:00

    - DTU

    We have been working with Webedelic for years. They are very knowledgeable and appreciate their honesty and integrity.
    Webedelic is great! Their creativity and experience really shined when they designed my business website. I thought it was going to be a difficult process, but they made it so simple for me and I'm already getting business! They really know what they are doing and take the time to offer advice. Thank you, Webedelic!

    - Sign K.

    5.0
    2022-08-26T18:11:10+00:00

    - Sign K.

    Webedelic is great! Their creativity and experience really shined when they designed my business website. I thought it was going to be a difficult process, but they made it so simple for me and I'm already getting business! They really know what they are doing and take the time to offer advice. Thank you, Webedelic!
    Webedelic is an easy to work with, extremely knowledgeable company that works with you to make sure your website is not only well designed, but also does search engine optimization to make sure your website is seen. Great company!!

    - Patti M.

    5.0
    2022-08-26T18:12:16+00:00

    - Patti M.

    Webedelic is an easy to work with, extremely knowledgeable company that works with you to make sure your website is not only well designed, but also does search engine optimization to make sure your website is seen. Great company!!
    Very honest and knowledgeable. I would trust no other company.

    - Ava R.

    5.0
    2022-08-26T18:13:46+00:00

    - Ava R.

    Very honest and knowledgeable. I would trust no other company.
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