Content that is rewritten does not duplicate content. Rewriting content involves changing the words, phrases, and sentences used, while still maintaining the same message. This allows for content to be repurposed without being considered duplicate.

If you simply rewrite existing content without adding significant value, it can still be considered duplicate content. While the search engines’ algorithms are complex and can detect variations in wording, they still consider content that is substantially similar to existing content to be duplicate.

However, if you’re creating new and unique content that builds on or expands upon existing content, it can be beneficial for SEO. For example, you can write a new article that shares the same topic with an existing one, but goes into more detail or provides a different perspective. In this case, the new article can provide value to your audience and improve your website’s overall SEO.

It’s important to note that duplicate content can negatively impact your search engine rankings. When search engines detect duplicate content, they may choose to show only one version in search results or lower the ranking of both versions.

In summary, while rewriting content may not be considered a good practice for SEO, creating new and valuable content that builds on existing content can be beneficial. However, be sure to always add value and not just repeat existing information to avoid potential issues with duplicate content.