Dofollow links are hyperlinks on a webpage that allow search engine bots to follow the link and index the target page. This means that dofollow links pass link equity, also known as “link juice”, from one website to another.
Dofollow links are valuable for websites because they can help improve search engine rankings and increase organic traffic. When a website receives a dofollow link from another website, search engines consider this as a signal that the linked-to website is trustworthy and authoritative.
However, it’s important to note that not all dofollow links are created equal. The quality of the linking website, relevance of the content, and anchor text used in the link can all impact the value of the link.
It’s also important to maintain a healthy balance between dofollow and nofollow links. Nofollow links, which tell search engine bots not to follow the link and not to pass link equity, are also important for a natural and diverse backlink profile.
Building high-quality, relevant dofollow links from authoritative websites can help improve search engine rankings and increase organic traffic to a website. However, it’s important to prioritize creating valuable content and building relationships with other websites rather than solely focusing on link building tactics.
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