Many rather expensive services say they have specialized tools for a specific industry. They will do the work for the business owner and give them all the tools and content that would have a heavy price over time. We have seen this in many industries from real estate agents, dentists to funeral homes. Though having a complete obituary software solution saves time and money in development costs or having all the content and videos of every dental procedure gives you content that would take months to create, it isn’t your content. It also heavily hurts you with the search engines. By heavily, we mean devastating. Every one of these solutions has a higher monthly price because they “specialize” in the industry and furnished all the content for you. The issue with this is similar to sites that offer you an extension to their URL. The content is the same. The first rule with search engines, especially Google, is having your original content. we can take an entire paragraph of supplied content from these websites and not find the one we took it from on the first page of search results. We will come up with dozens of sites with almost identical content. This makes the site virtually useless as far as being found.
Business owners sit back, feeling impressed that they can offer their customers or potential customers so much on their site with details of their industry. Months go by with no new customers coming in as these business owners realize they are paying a premium for the content that no one is finding.
Anyone being offered one of these solutions will be better served with less original content than massively reproduced duplicate content. Also, some owners are under the falsehood that they may own any of it because they “leased” the content while they were on their servers. These companies do not give you any rights to take, display or broadcast this content when you make your site. You are always better off with a professional developer with your own autonomous digital identity.
These companies also word their sales pitch in ways making the business believe the content was made just for them. The only way that is true is their mass insertion of the company’s information amongst the content they give to everyone. Also, each of these sites that employ these companies has duplicate code (link to blog), which is also a drawback to the search engines seeing your site and having it stand out.
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