Search engines, browsers, developers, and web applications have rules they should follow. When they are not followed, things may not react in the ways expected. An important example is search engine spiders. They are expecting code that follows the rules. This is watched over and dictated by w3.org.

The need for standards is so everyone can program and function in conjunction with each other. Browsers interpret code based on the standards that are set. Search engines do the same thing. So when those standards are not followed, the unstandardized code is subjecting a site to being misinterpreted. All of the errors have differing degrees of impact on the search engines correctly seeing and indexing your content through your SEO efforts. Instead of studying what impact one particular error may have, it is better to know the correct format of the programming language to have no errors and place no barriers in the search engines’ way of displaying your most important digital asset.

The unfortunate truth is most drag-and-drop builders and those that claim to be developers are looking for their software to function. More than 99% of websites do not validate. There are many reasons for this.

One obvious one is multiple developers. When you use WordPress for example, which by itself with a clean install doesn’t validate, you use plugins to bring more capability to your site. Each of these plugins was programmed by different companies and developers. Each of these added contributors further threatens your site’s visibility to the search engines. The way we solve it with our full-service clients is we schedule and manually do all the software updates. We then recode and eliminate all the validation errors in WordPress’s core software and each of the plugins. This is part of the overall marketing/SEO plan for these clients that take their findability to be their chief concern and stay ahead of their competition.

Some validation errors when they are fixed break the website. This means the developer didn’t follow the standards when making that functionality. Some website owners enjoy specific bells and whistles to their sites. Those that had to break standards to achieve a certain function are faced with us reprogramming the function properly or suffer validation error strikes against the site. This is less frequent but does happen.

The theme being built or site programmed outside of a CSM needs to adhere to these standards. Every site/theme we build will validate. We optimize the site and images to address page speed issues as well. We challenge anyone to test their current site or even their competitor site with the validation tool. You will see errors and warnings a vast majority of the time. Many end with an error at the end that reads the validator cannot recover from the last error, which means there were more errors to follow, but the code is too broken to properly be assessed any further.

Too many people that want to shortcut their way into the digital marketing field will manage a team overseas and try to cloud the fact they are not programming the product themselves or they install a CMS like WordPress with a paid or free theme and use the management tools of the software to resemble the branding of the client. The amount of sites we have inherited from companies that ended up in this unfortunate circumstance is more than even we expected. Being a software installer doesn’t make someone a developer. Being able to find a plugin to add a specific capability to sort of emulate what the client wanted may solve a problem, but it certainly isn’t a programmer.

We build and program all of our code for a site or theme. We will extend the capabilities of a CMS with existing support, but if something needs to be changed or doesn’t exist, we do the programming to have the best, most direct solution for the need at hand. With what is mentioned above, any extension a plugin or add-on provides, we will recode any pockets of code to make sure the site and all the programming are streamlined for the site to function as directed and expected. We also follow all the standards to ensure it works across all devices and has no hindrances with communicating to the search engines.

If your site doesn’t validate, show your developer and instruct them to fix any errors and warnings. If they do not or cannot, always feel free to talk to our team of experts.

Custom programming and SEO services can help businesses increase their online visibility, improve their search engine rankings, and drive more traffic to their websites.

Develop a comprehensive SEO strategy: A comprehensive SEO strategy is the foundation of any successful custom programming and SEO services campaign. This includes conducting keyword research, optimizing website content, building high-quality backlinks, and monitoring website analytics to track progress.

Leverage the power of social media: Social media platforms such as Facebook, Twitter, and Instagram can be powerful tools for promoting your website and driving traffic. By regularly sharing engaging content and building a strong following, businesses can increase their online visibility and attract new customers.

Optimize website content for mobile devices: With more than half of all internet traffic now coming from mobile devices, it’s essential to optimize your website content for mobile users. This includes using responsive design, optimizing images and videos for mobile, and ensuring that your website loads quickly on mobile devices.

Use data-driven analytics to track progress: By using data-driven analytics tools such as Google Analytics, businesses can track their progress and identify areas where they need to improve. This can help them refine their custom programming and SEO services strategy and maximize their return on investment.

Stay up-to-date with the latest trends and best practices: The world of custom programming and SEO services is constantly evolving, so it’s important to stay up-to-date with the latest trends and best practices. This includes staying current with Google’s algorithm updates, monitoring industry blogs and forums, and attending industry conferences and events.

Custom programming and SEO services can help businesses improve their online presence, increase their search rankings, and generate quality traffic to their website. To make the most of these services, it is important to have a clear understanding of how they work and how they can be used to achieve specific business goals.

Custom programming involves the development of software and applications tailored to meet the specific needs of a business. This can include website development, mobile app development, and e-commerce solutions. Custom programming can help businesses create a unique online presence and enhance user experience.

SEO services, on the other hand, involve optimizing a website to rank higher in search engine results pages. This includes keyword research, on-page optimization, link building, and content creation. SEO services can help businesses increase their visibility online and attract more traffic to their website.

By combining custom programming and SEO services, businesses can create a website that is both visually appealing and optimized for search engines. This can help improve user engagement, increase website traffic, and ultimately lead to more conversions and sales.

To make the most of custom programming and SEO services, it is important to work with a reputable and experienced provider. A good provider should have a clear understanding of your business goals and be able to tailor their services to meet your specific needs. They should also be able to provide ongoing support and monitoring to ensure that your website remains up-to-date and optimized for search engines.

Set clear goals: Define the specific goals you want to achieve with custom programming and SEO services. This will help you stay focused on what’s important and make informed decisions about the services you need.

Prioritize tasks: Determine which tasks are most important and prioritize them accordingly. This will help you stay organized and ensure that you’re making progress towards your goals.

Use automation: Automate repetitive tasks, such as generating reports or monitoring website traffic, to save time and improve efficiency.

Stay up-to-date: Keep up-to-date with the latest SEO trends and best practices to ensure that your custom programming and SEO services are effective.

Communicate clearly: Maintain clear and open communication with your service provider to ensure that everyone is on the same page and that you’re getting the most out of your services.

Track progress: Regularly track and analyze your website’s performance to identify areas for improvement and make informed decisions about future custom programming and SEO services.

Creating an SEO-friendly website involves several factors, including website design, content creation, and technical optimization. Custom programming and SEO services can help businesses create a website that is optimized for search engines and user experience.

Website structure: Custom programming can help create a website structure that is user-friendly and search engine-friendly. A well-structured website allows search engines to crawl and index your website more easily. It also helps users navigate your website with ease. Custom programming can help create a website structure that includes clear navigation, organized content, and logical URLs.

Keyword research: Keyword research is an essential part of SEO. It helps businesses identify the most relevant keywords and phrases to target in their content. Custom programming and SEO services can help with keyword research by identifying the most relevant and profitable keywords to target for your website.

On-page optimization: On-page optimization involves optimizing various elements on a webpage to make it more search engine-friendly. Custom programming can help optimize various on-page elements such as title tags, meta descriptions, headers, and images. Custom programming can also help optimize page load speed, which is an important factor in search engine rankings.

Content creation: Creating high-quality and relevant content is essential for SEO. Custom programming and SEO services can help create content that is optimized for search engines and user experience. Custom programming can help with content creation by optimizing the content for keywords, making it easy to read and engaging for users, and making it shareable on social media.

Technical optimization: Technical optimization involves optimizing various technical aspects of a website to improve its search engine rankings. Custom programming and SEO services can help with technical optimization by optimizing website speed, fixing broken links, and making the website mobile-friendly.

Custom programming and SEO services can help businesses create an SEO-friendly website that is optimized for search engines and user experience. Custom programming can help with website structure, on-page optimization, and technical optimization, while SEO services can help with keyword research and content creation. By leveraging custom programming and SEO services, businesses can create a website that generates quality traffic and improves their online presence.

Custom programming and SEO services can be utilized to improve your online presence in several ways.

Optimizing website structure and content: Custom programming can help in designing and developing a website that is SEO-friendly and user-friendly. This can be achieved by optimizing website structure, navigation, and content. Custom programming can ensure that your website is easy to navigate, loads quickly, and is optimized for both search engines and users.

Conducting keyword research: SEO services can help in identifying the right keywords to target for your business. This involves conducting keyword research to understand the search terms that potential customers use to find businesses like yours. With custom programming, you can optimize your website content with the right keywords and improve your chances of ranking higher in search engine results pages (SERPs).

Creating high-quality content: High-quality content is crucial for SEO success. Custom programming can help in creating content that is informative, engaging, and valuable for your target audience. This can include blog posts, articles, infographics, videos, and other types of content that are optimized for both search engines and users.

Building backlinks: Backlinks are one of the most important ranking factors in SEO. Custom programming and SEO services can help in building high-quality backlinks to your website. This involves identifying authoritative websites in your niche and getting them to link back to your website. This can improve your website’s credibility and authority in the eyes of search engines.

Analyzing and optimizing performance: Custom programming and SEO services can help in analyzing and optimizing your website’s performance. This involves tracking your website’s traffic, rankings, and conversions and making data-driven decisions to improve your SEO strategy.

Custom programming and SEO services can help in improving your online presence, generating quality traffic, and increasing your search rankings. By working with a reputable provider, you can ensure that your website is optimized for both search engines and users and is well-positioned to achieve your business goals.

Custom programming and SEO services can help generate quality traffic to your website by improving its visibility in search engine results pages (SERPs).

Keyword research: Custom programming and SEO services can help you identify the most relevant and profitable keywords for your business. This can help you optimize your website content to target those keywords and improve your search engine rankings.

On-page optimization: Custom programming and SEO services can help optimize your website’s on-page elements such as page titles, meta descriptions, header tags, and internal linking structure. This can help search engines better understand the content of your website and improve its relevance and authority.

Content optimization: Custom programming and SEO services can help optimize your website’s content to make it more search engine friendly. This can involve adding relevant keywords, improving readability, and incorporating multimedia elements such as images and videos.

Local SEO: Custom programming and SEO services can help improve your website’s visibility in local search results. This can involve optimizing your website’s content for local keywords, building local citations, and optimizing your Google My Business listing.

Technical SEO: Custom programming and SEO services can help optimize your website’s technical elements such as site speed, mobile responsiveness, and crawlability. This can help improve your website’s overall user experience and search engine rankings.

Custom programming and SEO services can help increase your search rankings by optimizing your website’s technical structure and content.

Conduct a website audit: A website audit can help identify areas for improvement in your website’s technical structure and content. This can include identifying broken links, optimizing title tags and meta descriptions, and improving site speed.

Optimize for local search: Local SEO services can help optimize your website for local search by targeting relevant keywords and optimizing your Google My Business profile.

Focus on content: Custom programming and SEO services can help ensure your website’s content is optimized for search engines. This can include optimizing on-page content, creating keyword-rich blog posts, and developing content that targets specific search queries.

Build quality backlinks: Backlinks are an important ranking factor for search engines. Custom programming and SEO services can help identify opportunities for quality backlinks and develop strategies for acquiring them.

Stay up-to-date on algorithm updates: Search engine algorithms are constantly evolving, so it’s important to stay up-to-date on changes that may affect your website’s search rankings. Custom programming and SEO services can help ensure your website stays up-to-date with the latest best practices and algorithm updates.

Local SEO services and custom programming can be a powerful combination for businesses looking to increase their visibility in local search results.

Focus on local keywords: Use keyword research tools to identify relevant local keywords and phrases that your target audience is searching for. Incorporate these keywords into your website content, meta tags, and other on-page elements.

Optimize your Google My Business profile: Ensure that your Google My Business profile is up-to-date with accurate business information, including your business name, address, phone number, and website. Use custom programming to enhance your Google My Business listing with features such as photos, videos, and virtual tours.

Leverage local directories: Claim your business listings on local directories such as Yelp, Yellow Pages, and Foursquare. Ensure that your business information is consistent across all directories and use custom programming to add additional features such as customer reviews, ratings, and photos.

Use schema markup: Use schema markup to provide search engines with additional information about your business, such as your address, phone number, business hours, and customer reviews. Custom programming can be used to implement schema markup on your website.

Create local content: Create content that is relevant to your local audience, such as local news, events, and attractions. Use custom programming to create custom landing pages or microsites that are optimized for local search.