Reverse SEO is a technique that involves suppressing or burying negative content in search engine results pages (SERPs) by promoting positive content. This can be achieved through various strategies such as creating high-quality content, building backlinks to positive content, optimizing existing content, and using social media to promote positive content.

The process of reverse SEO involves analyzing search engine results for a particular brand or individual and identifying any negative or damaging content that is ranking high in the SERPs. Once this is done, a plan can be put in place to promote positive content and suppress the negative content.

It’s important to note that reverse SEO is a long-term strategy and requires consistent effort and monitoring to be effective. It’s also important to approach the process ethically and avoid using black hat tactics that could ultimately harm your online reputation.