Authority helps boost your Google SEO rankings because it is one of the factors that Google uses to determine the relevance and importance of a webpage. Authority refers to the level of trust and credibility that a webpage has in the eyes of both users and search engines. A webpage that has a high level of authority is more likely to rank higher in search results compared to a webpage with low authority.

Google determines the authority of a webpage based on several factors, including the number and quality of inbound links pointing to the webpage, the relevance of the content to the user’s search query, and the reputation of the website and its authors. Building authority takes time and effort, but it can be achieved through various strategies such as creating high-quality content, building relationships with influencers and other websites in your industry, and implementing effective link building strategies. By building authority, your website can achieve higher search engine rankings, attract more traffic, and ultimately grow your business.