Search engines, browsers, developers, and web applications have rules they should follow. When they are not followed, things may not react in the ways expected. An important example is search engine spiders. They are expecting code that follows the rules. This is watched over and dictated by w3.org.
The need for standards is so everyone can program and function in conjunction with each other. Browsers interpret code based on the standards that are set. Search engines do the same thing. So when those standards are not followed, the unstandardized code is subjecting a site to being misinterpreted. All of the errors have differing degrees of impact on the search engines correctly seeing and indexing your content through your SEO efforts. Instead of studying what impact one particular error may have, it is better to know the correct format of the programming language to have no errors and place no barriers in the search engines’ way of displaying your most important digital asset.
The unfortunate truth is most drag-and-drop builders and those that claim to be developers are looking for their software to function. More than 99% of websites do not validate. There are many reasons for this.
One obvious one is multiple developers. When you use WordPress for example, which by itself with a clean install doesn’t validate, you use plugins to bring more capability to your site. Each of these plugins was programmed by different companies and developers. Each of these added contributors further threatens your site’s visibility to the search engines. The way we solve it with our full-service clients is we schedule and manually do all the software updates. We then recode and eliminate all the validation errors in WordPress’s core software and each of the plugins. This is part of the overall marketing/SEO plan for these clients that take their findability to be their chief concern and stay ahead of their competition.
Some validation errors when they are fixed break the website. This means the developer didn’t follow the standards when making that functionality. Some website owners enjoy specific bells and whistles to their sites. Those that had to break standards to achieve a certain function are faced with us reprogramming the function properly or suffer validation error strikes against the site. This is less frequent but does happen.
The theme being built or site programmed outside of a CSM needs to adhere to these standards. Every site/theme we build will validate. We optimize the site and images to address page speed issues as well. We challenge anyone to test their current site or even their competitor site with the validation tool. You will see errors and warnings a vast majority of the time. Many end with an error at the end that reads the validator cannot recover from the last error, which means there were more errors to follow, but the code is too broken to properly be assessed any further.
Too many people that want to shortcut their way into the digital marketing field will manage a team overseas and try to cloud the fact they are not programming the product themselves or they install a CMS like WordPress with a paid or free theme and use the management tools of the software to resemble the branding of the client. The amount of sites we have inherited from companies that ended up in this unfortunate circumstance is more than even we expected. Being a software installer doesn’t make someone a developer. Being able to find a plugin to add a specific capability to sort of emulate what the client wanted may solve a problem, but it certainly isn’t a programmer.
We build and program all of our code for a site or theme. We will extend the capabilities of a CMS with existing support, but if something needs to be changed or doesn’t exist, we do the programming to have the best, most direct solution for the need at hand. With what is mentioned above, any extension a plugin or add-on provides, we will recode any pockets of code to make sure the site and all the programming are streamlined for the site to function as directed and expected. We also follow all the standards to ensure it works across all devices and has no hindrances with communicating to the search engines.
If your site doesn’t validate, show your developer and instruct them to fix any errors and warnings. If they do not or cannot, always feel free to talk to our team of experts.
Unlocking the Power of Custom Web Development: Taking Your Online Presence to the Next Level
A strong online presence is essential for businesses and individuals alike. While there are numerous options available for creating a website, one approach that stands out from the crowd is custom web development. But what exactly is custom web development? In this article, we’ll explore the concept, benefits, and potential of custom web development.
Defining Custom Web Development:
Custom web development refers to the process of creating a website or web application tailored to specific requirements and objectives. Unlike off-the-shelf solutions or templates, custom development involves building a website from scratch, considering unique functionalities, design elements, and user experiences.
The Advantages of Custom Web Development:
Tailored to Your Needs: Custom development allows you to create a website that precisely meets your business goals, target audience, and brand identity. Every aspect, from functionality to design, can be tailored to your specific requirements.
Scalability and Flexibility: With custom development, your website can grow and adapt as your business expands. You have the flexibility to add new features, integrate third-party systems, and accommodate future enhancements seamlessly.
Enhanced Performance: Custom-built websites are optimized for speed, efficiency, and performance. Developers can prioritize coding standards, streamline processes, and fine-tune performance to provide a smooth and fast user experience.
Unique Design and Branding: Custom development allows for creative freedom in designing a website that aligns perfectly with your brand identity. You can create visually stunning layouts, choose unique typography, and craft an exceptional user interface that stands out from the competition.
Improved Security: Custom-built websites provide greater control over security measures. Developers can implement robust security protocols, protect against potential vulnerabilities, and tailor security features to your specific needs, ensuring the safety of your website and user data.
Search Engine Optimization (SEO): Custom development offers more control over SEO strategies and implementation. Developers can optimize the website’s code structure, metadata, and content to improve search engine visibility, driving organic traffic to your site.
Integration and Compatibility: Custom development enables seamless integration with other systems, such as customer relationship management (CRM) tools, payment gateways, or inventory management systems. This integration facilitates efficient workflows, data synchronization, and enhanced overall functionality.
Long-Term Cost Efficiency: While custom development may require a higher upfront investment compared to pre-built solutions, it offers long-term cost efficiency. Custom websites can avoid the limitations and expenses associated with constantly modifying and patching generic templates or plugins.
Unlocking the Potential of Custom Web Development:
To harness the full potential of custom web development, it is essential to engage experienced and skilled web developers. Here are a few key steps to ensure a successful custom web development project:
Define Your Objectives: Clearly outline your website’s goals, target audience, and expected functionalities. This will guide the development process and ensure alignment with your business objectives.
Collaborate with Experts: Work closely with a professional web development team that understands your requirements and can provide expert advice on technology choices, design elements, and user experience.
Plan the Development Process: Develop a comprehensive project plan, including timelines, milestones, and deliverables. This will help manage expectations, stay organized, and ensure efficient progress.
Iterative Development and Testing: Break down the development process into manageable phases, allowing for continuous testing and refinement. Regular feedback loops and iterations will help fine-tune the website to meet your expectations.
Custom web development offers unparalleled opportunities to create a website that truly represents your brand, aligns with your business objectives, and provides a unique user experience. From enhanced functionality and security to scalability and visual appeal, the advantages of custom development are undeniable. By investing in custom web development, you can unlock the full potential of your online presence, setting yourself apart in the digital realm.
The Indispensable Role of Web Developers: Why Businesses Need Their Expertise
Technical Proficiency:
Web development requires a deep understanding of programming languages, frameworks, and technologies. A web developer possesses the technical proficiency needed to build, code, and optimize websites, ensuring smooth functionality and optimal performance. Their expertise ensures that businesses have a professional online presence that operates flawlessly across different browsers, devices, and operating systems.
Customization and Unique Identity:
Generic website templates and themes can limit a business’s ability to stand out from the competition. Web developers bring the power of customization, enabling businesses to create unique and tailored websites that align with their brand identity. From custom design elements to personalized functionalities, a web developer helps businesses make a lasting impression on their target audience.
Enhanced User Experience:
User experience (UX) plays a pivotal role in the success of any online business. Web developers understand the principles of UX design and can optimize websites to provide a seamless and enjoyable experience for visitors. They ensure that navigation is intuitive, load times are minimal, and content is accessible, enhancing customer satisfaction and encouraging repeat visits.
Mobile Optimization:
With the majority of internet users accessing websites through mobile devices, it is crucial for businesses to have mobile-optimized websites. Web developers possess the skills to create responsive designs, ensuring that websites adapt and function flawlessly across various screen sizes and resolutions. Mobile optimization is essential for reaching and engaging a wider audience, driving conversions, and staying competitive in the mobile-driven era.
Search Engine Optimization (SEO):
A website’s visibility on search engine results pages is vital for attracting organic traffic and potential customers. Web developers understand the fundamentals of SEO and can optimize websites to improve search engine rankings. From implementing proper meta tags to optimizing site structure and load speed, they ensure that businesses have an SEO-friendly foundation to increase online visibility and drive relevant organic traffic.
Security and Data Protection:
Web developers are well-versed in implementing robust security measures to protect businesses and their customers from potential threats. They can incorporate secure protocols, implement encryption, and adhere to best practices to safeguard sensitive data. With the increasing frequency of cyberattacks, having a web developer’s expertise is crucial for maintaining the trust and confidence of customers.
Scalability and Future-Proofing:
As businesses grow and evolve, their websites must scale and adapt accordingly. Web developers build websites with scalability in mind, enabling seamless integration of new features, functionalities, and third-party systems as business requirements change. Their expertise ensures that websites remain flexible and future-proof, saving businesses from costly redesigns or redevelopment down the line.
From creating unique and customized websites to optimizing user experience, ensuring mobile compatibility, enhancing SEO, and bolstering security, web developers play a critical role in maximizing a business’s online potential. By leveraging their expertise, businesses can establish a professional and effective online presence that drives growth, engages customers, and sets them apart in the competitive digital world.
Determine your needs and goals for your website. This will help you identify the type of web development team you need.
Research web development companies online. Look for companies that specialize in the type of development you require.
Check the company’s portfolio to see examples of their work. This will give you an idea of their capabilities and whether they are a good fit for your project.
Check the company’s reviews and ratings on platforms like Google, Clutch, and UpCity. This will help you gauge their reputation and customer satisfaction.
Contact the web development team to discuss your project and get a quote. This will help you determine if their services fit your budget and timeframe.
Make your decision based on the information you’ve gathered and choose the team that best meets your needs and goals.
Custom programming and SEO services can help businesses increase their online visibility, improve their search engine rankings, and drive more traffic to their websites.
Develop a comprehensive SEO strategy: A comprehensive SEO strategy is the foundation of any successful custom programming and SEO services campaign. This includes conducting keyword research, optimizing website content, building high-quality backlinks, and monitoring website analytics to track progress.
Leverage the power of social media: Social media platforms such as Facebook, Twitter, and Instagram can be powerful tools for promoting your website and driving traffic. By regularly sharing engaging content and building a strong following, businesses can increase their online visibility and attract new customers.
Optimize website content for mobile devices: With more than half of all internet traffic now coming from mobile devices, it’s essential to optimize your website content for mobile users. This includes using responsive design, optimizing images and videos for mobile, and ensuring that your website loads quickly on mobile devices.
Use data-driven analytics to track progress: By using data-driven analytics tools such as Google Analytics, businesses can track their progress and identify areas where they need to improve. This can help them refine their custom programming and SEO services strategy and maximize their return on investment.
Stay up-to-date with the latest trends and best practices: The world of custom programming and SEO services is constantly evolving, so it’s important to stay up-to-date with the latest trends and best practices. This includes staying current with Google’s algorithm updates, monitoring industry blogs and forums, and attending industry conferences and events.
Custom programming and SEO services can help businesses improve their online presence, increase their search rankings, and generate quality traffic to their website. To make the most of these services, it is important to have a clear understanding of how they work and how they can be used to achieve specific business goals.
Custom programming involves the development of software and applications tailored to meet the specific needs of a business. This can include website development, mobile app development, and e-commerce solutions. Custom programming can help businesses create a unique online presence and enhance user experience.
SEO services, on the other hand, involve optimizing a website to rank higher in search engine results pages. This includes keyword research, on-page optimization, link building, and content creation. SEO services can help businesses increase their visibility online and attract more traffic to their website.
By combining custom programming and SEO services, businesses can create a website that is both visually appealing and optimized for search engines. This can help improve user engagement, increase website traffic, and ultimately lead to more conversions and sales.
To make the most of custom programming and SEO services, it is important to work with a reputable and experienced provider. A good provider should have a clear understanding of your business goals and be able to tailor their services to meet your specific needs. They should also be able to provide ongoing support and monitoring to ensure that your website remains up-to-date and optimized for search engines.
Investing in quality custom programming and SEO services can provide numerous benefits for your website and online presence.
Improved search engine visibility: Custom programming and SEO services can help to optimize your website for search engines, increasing your visibility and making it easier for potential customers to find you.
Increased website traffic: By improving your search engine rankings, custom programming and SEO services can help to drive more traffic to your website, increasing the chances of converting visitors into customers.
Enhanced user experience: Custom programming can help to improve the functionality and user experience of your website, making it more user-friendly and accessible to visitors.
Better website security: Professional custom programming services can help to strengthen the security of your website, protecting against potential cyber threats and keeping your sensitive data safe.
Improved website performance: Custom programming can also help to optimize the performance of your website, reducing load times and improving overall functionality.
Set clear goals: Define the specific goals you want to achieve with custom programming and SEO services. This will help you stay focused on what’s important and make informed decisions about the services you need.
Prioritize tasks: Determine which tasks are most important and prioritize them accordingly. This will help you stay organized and ensure that you’re making progress towards your goals.
Use automation: Automate repetitive tasks, such as generating reports or monitoring website traffic, to save time and improve efficiency.
Stay up-to-date: Keep up-to-date with the latest SEO trends and best practices to ensure that your custom programming and SEO services are effective.
Communicate clearly: Maintain clear and open communication with your service provider to ensure that everyone is on the same page and that you’re getting the most out of your services.
Track progress: Regularly track and analyze your website’s performance to identify areas for improvement and make informed decisions about future custom programming and SEO services.
Creating an SEO-friendly website involves several factors, including website design, content creation, and technical optimization. Custom programming and SEO services can help businesses create a website that is optimized for search engines and user experience.
Website structure: Custom programming can help create a website structure that is user-friendly and search engine-friendly. A well-structured website allows search engines to crawl and index your website more easily. It also helps users navigate your website with ease. Custom programming can help create a website structure that includes clear navigation, organized content, and logical URLs.
Keyword research: Keyword research is an essential part of SEO. It helps businesses identify the most relevant keywords and phrases to target in their content. Custom programming and SEO services can help with keyword research by identifying the most relevant and profitable keywords to target for your website.
On-page optimization: On-page optimization involves optimizing various elements on a webpage to make it more search engine-friendly. Custom programming can help optimize various on-page elements such as title tags, meta descriptions, headers, and images. Custom programming can also help optimize page load speed, which is an important factor in search engine rankings.
Content creation: Creating high-quality and relevant content is essential for SEO. Custom programming and SEO services can help create content that is optimized for search engines and user experience. Custom programming can help with content creation by optimizing the content for keywords, making it easy to read and engaging for users, and making it shareable on social media.
Technical optimization: Technical optimization involves optimizing various technical aspects of a website to improve its search engine rankings. Custom programming and SEO services can help with technical optimization by optimizing website speed, fixing broken links, and making the website mobile-friendly.
Custom programming and SEO services can help businesses create an SEO-friendly website that is optimized for search engines and user experience. Custom programming can help with website structure, on-page optimization, and technical optimization, while SEO services can help with keyword research and content creation. By leveraging custom programming and SEO services, businesses can create a website that generates quality traffic and improves their online presence.
