Having a mobile-friendly website is crucial for SEO and can significantly impact a website’s ranking on search engine results pages. Google and other search engines prioritize mobile-friendly websites in their search results because they want to provide the best possible experience for their users.
In fact, Google has stated that mobile-friendliness is a ranking factor, which means that websites that are not mobile-friendly may not appear as high in search results compared to their mobile-friendly counterparts. This can lead to a decrease in traffic and visibility for the website, which can negatively impact its SEO.
In addition, with the increasing use of mobile devices to access the internet, having a mobile-friendly website is essential to provide a positive user experience for mobile users. A website that is not optimized for mobile devices may be difficult to navigate and use on a smaller screen, leading to a high bounce rate and a decrease in user engagement.
In summary, having a mobile-friendly website is essential for SEO and can significantly impact a website’s visibility and ranking on search engine results pages. If a website is not optimized for mobile devices, its SEO can suffer, leading to a decrease in traffic, visibility, and user engagement.
According to builtwith.com, as of February 2023, Drupal is used by approximately 1.7% of all websites on the internet. This puts Drupal behind other popular content management systems (CMSs) like WordPress and Shopify, but still makes it one of the top CMSs in the world.
Drupal is a flexible and powerful CMS that is particularly popular among large and complex websites that require advanced functionality and customizations. It is used by a wide range of organizations, including government agencies, universities, non-profit organizations, and large corporations.
While Drupal’s market share is smaller than that of other popular CMSs, it is still a well-respected and widely used platform in the web development community. Its modular architecture and powerful API make it a popular choice for developers who need to build custom solutions and integrations.
Overall, Drupal is a powerful CMS that is used by a variety of organizations around the world. While its market share is smaller than some other popular CMSs, it remains a popular choice for websites that require advanced functionality and customizations.
As of 2021, WordPress is estimated to power approximately 42% of all websites on the internet. This includes both self-hosted WordPress sites (websites that use the open-source WordPress software installed on a web server) and websites hosted on WordPress.com (a commercial platform that provides hosting and other services for WordPress sites).
This makes WordPress the most popular content management system (CMS) in the world, with a significant lead over other popular CMSs like Joomla and Drupal. WordPress’s popularity can be attributed to its ease of use, flexibility, and robust ecosystem of themes and plugins that can be used to customize and extend the platform’s functionality.
WordPress is used by a wide range of websites, including blogs, news sites, e-commerce stores, corporate websites, and more. It is particularly popular among small and medium-sized businesses that need an easy-to-use and affordable platform for creating and managing their online presence.
Overall, WordPress’s popularity and versatility have made it a go-to choice for many website owners and developers around the world.
Creating a digital billboard can be a great way to capture attention and promote your brand or message. Here are the general steps you can follow to create a digital billboard:
Creating a digital billboard can be a complex process, but it can be an effective way to reach a large audience and promote your message.
Common complaints or issues that customers have reported experiencing with GoDaddy.
Some of the common criticisms of GoDaddy include:
It is important to note that while some customers have had negative experiences with GoDaddy, other customers may have had positive experiences. Ultimately, the choice of a web hosting provider should be based on a variety of factors, including pricing, features, and customer support, and should be evaluated on a case-by-case basis.
A flat fee pay per click (PPC) model is a pricing structure used in digital advertising, where the advertiser pays a fixed amount per click on an ad, regardless of the ad’s performance. In this model, the advertiser agrees to pay a fixed fee per click, irrespective of the number of clicks or the amount of traffic generated.
This pricing model is different from the traditional PPC model, where advertisers bid for ad placement, and pay for each click on their ad based on the bid amount and the ad’s relevance to the search query. In the traditional PPC model, the cost per click (CPC) can vary based on several factors, such as the level of competition for the ad space, the ad’s quality score, and the relevance of the ad to the search query.
In the flat fee PPC model, the advertiser pays a predetermined amount for each click, regardless of these factors. This model can provide advertisers with more predictability in their advertising costs and can be suitable for businesses that have a fixed advertising budget or want to avoid bidding wars for ad placement.
Before you jump into digital marketing strategies, it’s important to find out what works and what doesn’t work. The key to this is A/B testing. With retargeting/remarketing advertising, you can remind a customer that has already shown interest in your business directly. And with testing, you can find out which of your ads resonates most with your audience, and how long that ad should run to see results from your investment. Take advantage of these creative ways to use retargeting in your digital advertising.
This type of online advertising allows you to show your advertisements to people who have already been interested in what you have to offer. Unlike other forms of digital advertising, such as Google AdWords or Facebook Ads, retargeting allows you to target specific customers based on your own criteria, not just by whoever happens to be searching for something that matches your business.
Using retargeting in your digital advertising campaigns can be one of the most effective ways to convert more visitors into paying customers. Whether you’re running online ads or placing advertisements on other sites, retargeting helps you connect with people who have already shown interest in your business, offering them products and promotions that will help you close the deal.
WooCommerce is the most widely used eCommerce solution in the world. They are powered by the WordPress platform and the base software is free. Woocommerce is made easier when you have a knowledgeable person setting it up for you and showing you how to maintain it.
Shopify is easier to use out of the box (so to speak) if you are doing it on your own and have monthly fees to run.
Both options are large and successful, meaning they both have a lot of support (add-ons) to extend the usefulness of the store.
Woocommerce comes with the ability to use Stripe or Paypal as a gateway to be paid by your customers. If you would like to use a more robust merchant solution, there will be costs involved to extend the WooCommerce software to be able to take advantage of that.
Shopify offers its gateway and charges you the merchant fees directly.
Though Shopify has more sales features, the support and control of WooCommerce make it a preferred choice for us. With Shopify, you have layout options and you can customize the site. It is a hosted solution, as their software has to be on their servers and you point your domain name to them. It will function as your website, but you don’t have full control. Their customizations are more time-consuming to perform, as opposed to WooCommerce integrating with WordPress and your theme. WooCommerce is easier for the developer to be able to offer anything you want with custom features and fully integrate into your site without having to leave an idea or two behind for the sake of Shopify’s control on using their paid service.
Many rather expensive services say they have specialized tools for a specific industry. They will do the work for the business owner and give them all the tools and content that would have a heavy price over time. We have seen this in many industries from real estate agents, dentists to funeral homes. Though having a complete obituary software solution saves time and money in development costs or having all the content and videos of every dental procedure gives you content that would take months to create, it isn’t your content. It also heavily hurts you with the search engines. By heavily, we mean devastating. Every one of these solutions has a higher monthly price because they “specialize” in the industry and furnished all the content for you. The issue with this is similar to sites that offer you an extension to their URL. The content is the same. The first rule with search engines, especially Google, is having your original content. we can take an entire paragraph of supplied content from these websites and not find the one we took it from on the first page of search results. We will come up with dozens of sites with almost identical content. This makes the site virtually useless as far as being found.
Business owners sit back, feeling impressed that they can offer their customers or potential customers so much on their site with details of their industry. Months go by with no new customers coming in as these business owners realize they are paying a premium for the content that no one is finding.
Anyone being offered one of these solutions will be better served with less original content than massively reproduced duplicate content. Also, some owners are under the falsehood that they may own any of it because they “leased” the content while they were on their servers. These companies do not give you any rights to take, display or broadcast this content when you make your site. You are always better off with a professional developer with your own autonomous digital identity.
These companies also word their sales pitch in ways making the business believe the content was made just for them. The only way that is true is their mass insertion of the company’s information amongst the content they give to everyone. Also, each of these sites that employ these companies has duplicate code (link to blog), which is also a drawback to the search engines seeing your site and having it stand out.
We are faced with answering this question all the time. Mostly after someone has invested money or a lot of time using a builder for it to not perform as they were expecting or being impossible to find in the search engines.
Like anything, if it sounds too good to be true, it probably is. The larger build-it-yourself websites have good marketing to make someone feel they can easily build a site and also bring someone a sense of accomplishment. There are many issues with builders, but the most important is know-how with programming and even more importantly being found in the search engines.
Most of the top builders will have a section explaining how well they do with their SEO tools as professional developers scoff at how they are misleading their technology. Then after several months or years, those same builders will tout a new and improved SEO solution that fixes the broken version that they claimed was great at the time. This cycle continues and these builders have a lot of drawbacks when it comes to search engines. They have excessive code for anything YOU MAY use, offering all the opportunities for everything and the kitchen sink. With this mentality, the code gets in the way of translating non-professionals creating a site through tools to make it look somewhat professional. The other main issue is that search engines do not like duplicate content. Right after that, they do not like duplicate code. It comes across as something overly replicated and the spiders will fail to delineate your site from the others.
Because of how difficult it is for the search engines to properly scan your content in a builder, it is hit or miss of what they see and what they do not see. The first thing we do is take a sentence or two of original content from the site and use a search engine to find it. If they cannot locate the exact content, that is a major red flag. If they can, but it is spotty of them to categorize you correctly, missing main sections or phrases, that is a red flag as well. There is too much code in the way of your content and too similar code to other sites for the search engines to give you the best opportunity to be indexed correctly. These builders start a leg down as their code will never validate (blog link) to successfully communicate to the search engines from the jump.
The builders also cater to very simplified sites. If your business needs any kind of specialized function or anything over a brochure site or maybe a simple store, you will fall short with the builders with functionality as well. They are casting a large net on the most common of solutions and are doing a bad job of it. The question we usually ask when people are frustrated with a builder underperforming is since the business owner isn’t a professional developer, what software or aid could we use to replace their knowledge and know-how? This may be a frustrating question, but it illustrates the right idea. If they are relying on the search engines to bring leads, you want a developer that can create a site that promotes that, not a gimmick that makes you feel like you can cut corners and be as successful.