Alt text (also known as “alt attributes” or “alt descriptions”) is a short descriptive text that is associated with an image. It is used in HTML code to allow visually impaired users to understand what is depicted in an image. It is also used by search engine crawlers to better understand the content of a website. By providing alt text for images, you can improve your website’s SEO and help it rank higher in search engine results.

Be Descriptive: Use descriptive text that accurately describes the content and context of the image. Avoid generic or vague descriptions and include relevant keywords that are important to the page.

Keep it Short: Keep the alt text short and to the point. Aim for no more than 125 characters so that it does not get truncated in search engine results.

Don’t Stuff Keywords: While it’s important to include relevant keywords, don’t stuff the alt text with too many keywords. Make sure the alt text reads naturally and is useful for users.

Be Specific: If the image is relevant to a specific topic or product, include that in the alt text. For example, if the image is a product photo, include the product name and number.

Consider Accessibility: Alt text also serves as an accessibility feature for users with visual impairments who use screen readers to navigate the web. Make sure your alt text is descriptive and helpful for these users as well.

Make your content more accessible and useful for all users.