A call to action (CTA) is a marketing term that refers to a specific action that a website or business wants its audience to take. A CTA can take many forms, including a form, a button, a link, or a piece of content.

While a form is one type of CTA, there are many other types of CTAs that can be used to encourage users to take a specific action. Some examples of CTAs include:

• Buy now: A CTA that encourages users to make a purchase on a website.
• Sign up: A CTA that encourages users to sign up for a newsletter, a free trial, or a membership.
• Download now: A CTA that encourages users to download a piece of content such as an ebook, whitepaper, or infographic.
• Learn more: A CTA that encourages users to explore more content or information on a website.
• Contact us: A CTA that encourages users to reach out to a business to ask questions, request information, or schedule a consultation.

CTAs are an important part of any marketing strategy as they help guide users through the conversion funnel and encourage them to take specific actions that can lead to increased sales or engagement. When creating a CTA, it’s important to make it clear, concise, and visually appealing to encourage users to take action.