Meta tags are snippets of code that provide information about a web page. They are used mainly by search engines to help index and categorize a page’s content. Meta tags help search engines understand the context and content of your web page, which can help your page rank higher in search results. They can also be used to provide information to social media platforms and other web services.

Meta tags are important for SEO (search engine optimization) because they tell search engines what a page is about and how it should be indexed. They also provide information to social media platforms about what the page is about and how it should be shared. Search engines use this information to rank web pages in search results.

Using meta tags can help your website rank higher in search engine results and increase the visibility of your content. Meta tags can also help your website stand out from the competition by providing information about your page that can be used by social media platforms and other web services.

In order to get the most out of meta tags, you should ensure that they are correctly formatted and that they accurately describe the content of your page. You should also use relevant keywords when creating your meta tags to help search engines understand the context of your page. Additionally, it is important to keep your meta tags up to date in order to ensure that they are as effective as possible.