There are several types of visual formats that can be used on a website to enhance the user experience and convey information effectively.

Images: Images can be used to convey information, break up text, and add visual interest to a website. They can be photographs, illustrations, or graphics, and should be high-quality and relevant to the content.

Videos: Videos can be used to demonstrate products or services, provide tutorials or how-to guides, or simply add visual interest to a website. They should be short and engaging, with clear audio and visuals.

Infographics: Infographics are visual representations of data or information, often presented in a graphical format. They can be used to explain complex concepts or statistics in a visually appealing and easy-to-understand way.

Charts and graphs: Charts and graphs can be used to display data or statistics in a visual format. They can be interactive or static, and should be clear and easy to read.

Animations and GIFs: Animations and GIFs can be used to add visual interest to a website, demonstrate products or services, or provide instructions or tutorials. They should be short and engaging, with clear visuals and messaging.

The use of visual formats can greatly enhance the user experience of a website and help to convey information in a more engaging and memorable way.