When writing alt text for images, it’s important to provide a clear and concise description of the image.

Be Descriptive: Describe the image in detail, including its content and context. For example, if the image is a person holding a smartphone, you could write “A person holding a smartphone and looking at the screen.”

Keep it Short: Keep the alt text short and to the point, ideally under 125 characters. This helps to ensure that it doesn’t get truncated in search engine results.

Include Relevant Keywords: Include relevant keywords that describe the content of the image, but avoid keyword stuffing. Use keywords in a natural and meaningful way.

Be Specific: If the image is related to a specific product or topic, include the relevant details. For example, if the image is a product photo, include the product name and model number.

Think About Accessibility: Consider how the alt text will be read by assistive technologies, such as screen readers. Use language that is easy to understand and that accurately describes the image.

Don’t Repeat Captions: Avoid repeating the caption or file name in the alt text. Instead, focus on providing additional information that isn’t already provided.

Use Punctuation: Use appropriate punctuation, such as periods or commas, to help make the alt text easier to read and understand.

You can create alt text that is effective, informative, and helpful for both search engines and users.