Google Search Console Reports are the reports that are generated by the Google Search Console tool. The reports provide insights into the performance of a website in terms of its visibility, indexing, and traffic from organic search results. The reports can provide information on keyword performance, link clicks, impressions, click-through rates, and more. The reports also provide information on mobile usability, site speed, and structured data.

Search Console is a free tool provided by Google that allows website owners to monitor and optimize their site’s presence in Google search results. Some of the key reports in Search Console include:

Search performance: This report shows how your site is performing in Google search results, including the number of clicks, impressions, click-through rate, and average position.

Coverage: This report shows how many pages on your site have been indexed by Google and any issues that may be preventing Google from indexing your pages.

Sitemaps: This report allows you to submit a sitemap to Google, which can help Google crawl and index your site more efficiently.

Mobile usability: This report shows how your site performs on mobile devices and any issues that may be impacting the user experience.

Google Analytics, on the other hand, is a web analytics tool that allows website owners to track and analyze website traffic and user behavior.

Audience: This report provides insights into your website visitors, including their demographics, interests, and behaviors.

Acquisition: This report shows how visitors are finding your site, including which search engines, social media platforms, or other websites are referring traffic to your site.

Behavior: This report shows how visitors are interacting with your site, including which pages they are visiting, how long they are staying, and which pages are causing them to leave.

Conversions: This report tracks the actions visitors are taking on your site, such as making a purchase, filling out a contact form, or signing up for a newsletter.

Website owners can gain a comprehensive understanding of their website’s performance and use this information to make data-driven decisions to improve their website’s visibility, user experience, and overall effectiveness.