How many times have you looked for a product or service and decided to retain it in your head to return to it later? When finances or situations change, that item or service may be searched for again with a different result or simply forgotten. With retargeting/remarketing advertising, you can remind a customer that has already shown interest in your business directly.
This campaign type can benefit your marketing strategy by not starting over with attaining a new cold customer, but a potential customer that was flagged as someone that was interested, but just didn’t take action yet.
