We ensure search engines can effectively index your website by improving efficiency, eliminating technical roadblocks, and optimizing performance and usability.
Search Engine Optimization (SEO) has many myths associated with it, as well as many things SEO professionals miss. We start from the ground up with validation as a cornerstone to having a proper start to achieve this. We monitor all of the search engine spiders’ updates and changes to keep up with what needs to be shown and focused on the search engines to clearly see your site and respond appropriately for the best results.
The more advanced the technology becomes, the more search engines have become sophisticated beyond just relying upon meta tags. From the structure of the site, programming, content, and outside factors (linked to your site) all culminate in where your site’s placement is for specific phrases or concept will be in the search engines.
We change the search engine’s perception of your site to clearly show you have what those searchers are looking for. There are many rules to follow with mobile design, navigation, loading speed, scripts, etc. Our experience has taken us through the changes over the years of the technology surrounding SEO. Coupled with the logic of what needs to be present for the search engines to find you and place your site well, it also has become an art form risen from the logic of zeroes and ones. There is a finesse to successfully improving SEO.
Statistics show that 70% of those that search, click on the natural results of the search engines. These will have unlimited clicks and show the authority of your site’s content about that subject.
We will research the most popular phrases that are searched for in your industry. We will optimize your site, updating any programming that allows us to best implement these phrases to illustrate to the search engines that you are the place to visit for the subject.
If we create your site, your site will validate. If we inherit a site that wants aggressive SEO, we may have to reprogram the site to prepare it for the search engines to take advantage of the most profitable advertising out there. With SEO, you are not paying per click and you are not limited by the number of individuals who are searching for your service or product. You will also want to properly harness the information search engines have about your business and properly link it to your site through Google My Business listing – map results on other platforms with structured data and other techniques to make sure you have every opportunity for your potential customer to have you as an option.
Every SEO campaign is different as the algorithm reacts differently to what competitors may be out there. Every service industry has a different set of circumstances, layered with every geographical location has a different set of circumstances. With our skill set, we can use proven techniques to beat larger competitors because of the advantages we employ.
