Structured data mark-up is add-on code that relays important information about your business
Structured data markup is a type of code that is added to a website’s HTML to provide search engines with more information about the content on the site. This information is presented in a structured format, which makes it easier for search engines to understand and display in search results.
Structured data markup can be used to relay important information about your business, such as your business name, address, phone number, and hours of operation. This information can be used to create rich snippets in search results, which can improve your website’s visibility and attract more clicks from users.
In addition to basic business information, structured data markup can also be used to provide more detailed information about specific products, events, and other types of content. For example, you can use structured data to mark up a recipe on your website, which can provide users with more information about the ingredients, cooking time, and nutrition information.
Overall, structured data markup is an important SEO strategy that can help businesses improve their visibility and attract more clicks from users. By providing search engines with more detailed and structured information about your content, you can increase your chances of ranking higher in search results and drive more traffic to your website.
