Local SEO citations are the mentions of your business’ name, address, and phone number on the web.

Local SEO citations are the mentions of your business’ name, address, and phone number (referred to as “NAP”) on the web. These mentions can occur on various online directories, social media platforms, review websites, and other local business listings.

Having consistent and accurate NAP information across different online platforms can help improve your local search engine rankings and make it easier for potential customers to find and contact your business. It’s important to note that the quality and quantity of your citations also play a role in your local SEO efforts. This means that having your NAP information listed on reputable and relevant websites can have a greater impact on your rankings compared to low-quality or irrelevant citations.

It’s recommended that local businesses actively manage their citations by monitoring and updating their NAP information across different online platforms. This can help ensure that your business information is consistent and accurate, which can lead to improved local search engine rankings and increased visibility to potential customers.