White Hat SEO refers to the ethical and legitimate practices used to improve a website’s search engine rankings. These practices are approved by search engines and aim to provide the best user experience for the audience.
White Hat SEO practices include creating high-quality content that is relevant and informative, optimizing website structure and metadata, building natural and relevant backlinks, and improving website speed and mobile responsiveness. White Hat SEO practitioners avoid any techniques that manipulate search engines, such as keyword stuffing, hidden text, and cloaking, which are considered Black Hat SEO practices and can lead to penalties or even getting banned from search engines.
White Hat SEO is focused on creating a website that is user-friendly and provides value to the audience, rather than solely focusing on manipulating search engine rankings.