There are several digital marketing alternatives that you can consider to promote your website and reach your target audience.

Search engine optimization (SEO): SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs). By improving your website’s visibility in search engines, you can attract more organic traffic and potential customers.

Pay-per-click (PPC) advertising: PPC advertising allows you to place ads in search engine results pages or on social media platforms. You pay for each click on your ad, and the goal is to drive traffic to your website and increase conversions.

Social media marketing: Social media marketing involves promoting your brand and content on social media platforms like Facebook, Twitter, and Instagram. By building a strong social media presence, you can attract more followers and drive traffic to your website.

Email marketing: Email marketing involves sending promotional messages to your email list. By building a targeted email list and sending relevant content, you can drive traffic to your website and promote your products or services.

Influencer marketing: Influencer marketing involves partnering with influencers in your industry to promote your brand and products. By working with influencers, you can reach a wider audience and build trust with potential customers.

Content marketing: Content marketing involves creating valuable content that attracts and engages your target audience. By creating high-quality content like blog posts, videos, and infographics, you can drive traffic to your website and establish yourself as an authority in your industry.

These digital marketing alternatives, you can find the right mix of tactics to promote your website and achieve your business goals.